Why is successful email marketing so important? Creating regular, purpose driven client emails is a low cost, proven & highly effective form of marketing that will help grow your business.
In a world where people are constantly inundated with unwanted messages and noise, receiving targeted emails from businesses they’ve opted in to, about products and services they want to find out more about, with offers that are relevant and appealing to them, can be a welcome change – with content they may even look forward to receiving!
Whether you’ve dabbled in email marketing or it’s on your to-do list, here are our top tips for successful Email Marketing that will grow your business:
1. Subject lines drive open rates.
It’s that simple… successful subject lines get people’s attention, make them want to find out more and feel like you’re speaking directly to them.
2. Personalise your message, and we don’t just mean using their first name!
By tailoring your emails to where people are in the sales funnel (from new contacts right up to loyal consumers), your emails will pre-emptively address their questions or concerns and will be more targeted to their mindset & functional and emotional needs.
3. The best way to build your database and drive action?
Add value to your consumers, brightening up their day, providing a sneak peek, special offer or making them feel special.
4. Connect with people through images, stories or case studies and use photos and videos wherever you can to help build and maintain interest.
Inject your brand personality via visuals, tone and brand devices to build memorability.
5. Include a clear Call to Action (CTA).
Email marketing is a great way to keep your business top of mind with consumers: when they’re ready to buy, book or upgrade, you’ll be at the forefront of their mind, giving you an advantage over your competitors. By including a clear CTA such as Find Out More, Book Your Spot Today or Share this Offer, you’ll ensure that your emails aren’t just interesting reading, but that they lead to genuine actions for your business.
One of the best things about Email Marketing is that it’s easy to measure your effectiveness and adapt future headlines, content and messages to deliver results. According to Campaign Monitor’s global statistics for 2020 across over 30 billion (yes, billion) emails sent in 2020, the average open rate is 18.0%, and the average click-through rate is 2.6%. By following our top tips you’ll exceed these measures to build an engaged client base and convert prospects into customers.