In a world where people are constantly inundated with unwanted messages and noise, receiving targeted emails from businesses they’ve opted in to, about products and services they want to find…
HERE'S OUR FORECAST FOR MARKETING TRENDS WHICH WILL SHAPE 2021: The acceleration of online From grocery shopping to restaurant meals at home to online gym classes, e-commerce has accelerated…
By allocating a fixed proportion of your turnover (or forecast turnover) to marketing, you’ll set yourself up for success in driving future growth as well as managing the day to…
5 golden rules to make your BRAND RE-LAUNCH a huge success!
Whether it’s a complete re-launch, or a tweak, here are 5 golden rules to ensure your re-launch is a HUGE success: 1. Understand what cues make your brand easily…
Building a successful sponsorship with a sporting club, event, community group, charity or individual can be a great way to generate awareness of your business, access their fans and followers,…
With over 20 years’ experience on both client and agency teams, here are my top 5 tips for creating a brief that will set your business up for success… …
BUILDING CUSTOMER LOYALTY: Moving away from discounting
While it works its socks off at the beginning there's a diminishing return with year-round discounting as you reduce both your own profitability and the perceived value of your offering.…
Differentiating your offer – or finding a way to stand out from the crowd – is critical for long term business success. It’s all about delivering something important to your…
5 top tips for engaging BRAND AMBASSADORS to build your brand
We love Brand Ambassadors. There are scores of great reasons to engage a celebrity or high profile ambassador to represent your brand – and none of them are based on…
