HERE'S OUR FORECAST FOR MARKETING TRENDS WHICH WILL SHAPE 2021: The acceleration of online From grocery shopping to restaurant meals at home to online gym classes, e-commerce has accelerated…
By allocating a fixed proportion of your turnover (or forecast turnover) to marketing, you’ll set yourself up for success in driving future growth as well as managing the day to…
5 golden rules to make your BRAND RE-LAUNCH a huge success!
Whether it’s a complete re-launch, or a tweak, here are 5 golden rules to ensure your re-launch is a HUGE success: 1. Understand what cues make your brand easily…
Building a successful sponsorship with a sporting club, event, community group, charity or individual can be a great way to generate awareness of your business, access their fans and followers,…
With over 20 years’ experience on both client and agency teams, here are my top 5 tips for creating a brief that will set your business up for success… …
BUILDING CUSTOMER LOYALTY: Moving away from discounting
While it works its socks off at the beginning there's a diminishing return with year-round discounting as you reduce both your own profitability and the perceived value of your offering.…
Differentiating your offer – or finding a way to stand out from the crowd – is critical for long term business success. It’s all about delivering something important to your…
5 top tips for engaging BRAND AMBASSADORS to build your brand
We love Brand Ambassadors. There are scores of great reasons to engage a celebrity or high profile ambassador to represent your brand – and none of them are based on…
