INSIDE TIPS

Marketing Insights and Expert Tips to grow your business!

Marketing Ideas
October 25, 2021

OPTIMISING your Customer’s Experience

So often there’s a real missed opportunity throughout the customer’s experience. Ensuring you’re easy to find online – and offline, keeping stock levels up to date, clearly communicating (and updating)…
Sarah Ford
Marketing Ideas
March 23, 2021

2021 Marketing TRENDS

HERE'S OUR FORECAST FOR MARKETING TRENDS WHICH WILL SHAPE 2021:   The acceleration of online From grocery shopping to restaurant meals at home to online gym classes, e-commerce has accelerated…
Sarah Ford
Marketing Ideas
March 23, 2021

Tips for setting your MARKETING BUDGET

By allocating a fixed proportion of your turnover (or forecast turnover) to marketing, you’ll set yourself up for success in driving future growth as well as managing the day to…
Sarah Ford
Brand Strategy
March 23, 2021

5 golden rules to make your BRAND RE-LAUNCH a huge success!

Whether it’s a complete re-launch, or a tweak, here are 5 golden rules to ensure your re-launch is a HUGE success:   1. Understand what cues make your brand easily…
Sarah Ford
Sponsorshop
March 23, 2021

Make the most of your next SPONSORSHIP

Building a successful sponsorship with a sporting club, event, community group, charity or individual can be a great way to generate awareness of your business, access their fans and followers,…
Sarah Ford
Marketing IdeasUncategorised
March 23, 2021

Great marketing starts with a CLEAR BRIEF

With over 20 years’ experience on both client and agency teams, here are my top 5 tips for creating a brief that will set your business up for success…  …
Sarah Ford
Marketing Ideas
March 11, 2021

BUILDING CUSTOMER LOYALTY: Moving away from discounting

While it works its socks off at the beginning there's a diminishing return with year-round discounting as you reduce both your own profitability and the perceived value of your offering.…
Sarah Ford
Brand Strategy
March 11, 2021

Top tips to STAND OUT from the crowd

Differentiating your offer – or finding a way to stand out from the crowd – is critical for long term business success. It’s all about delivering something important to your…
Sarah Ford
Brand Strategy
March 11, 2021

5 top tips for engaging BRAND AMBASSADORS to build your brand

We love Brand Ambassadors. There are scores of great reasons to engage a celebrity or high profile ambassador to represent your brand – and none of them are based on…
Sarah Ford

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